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Jessica Groff

Jessica Groff

Aha!

Career Roadmap

Jessica's work combines: Business, Design, and Learning / Being Challenged

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Day In The Life

Head of Product Marketing

I lead the team in charge of product launches

Skills & Education

Here's the path I took:

  • High School

    Boerne High School

  • Bachelor's Degree

    Pre-Physical Therapy Studies

    St. Edward's University

  • Graduate Degree

    Advertising

    The University of Texas at Austin

Here's the path I recommend for someone who wants to be a Head of Product Marketing:

Bachelor's Degree: Marketing/Marketing Management, General

Graduate Degree: Business/Managerial Economics

Learn more about different paths to this career

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    My biggest doubt and discouragement came from myself. Imposter syndrome is real. It took about 10 years before I finally believed I knew what I was doing. Looking back, I knew the whole time. I just needed to trust myself and be confident.

  • How I responded:

    It is ok to not know what you are doing when you start a new job. There is a lot to learn. But sometimes the best way to learn is to start doing, put a plan together, and get feedback on it. Dive in. And try really hard at everything you do. From researching the company before the interview to your first big project. Try really, really hard. Effort matters.